Get ready, skincare enthusiasts! Scarlett Johansson’s highly anticipated skincare line is just around the corner, and the 37-year-old actress is finally sharing some exciting details about her brand.
Named “The Outset,” this skincare line is set to debut on March 1, offering a straightforward approach to skincare with four essential products.
Johansson first hinted at her skincare venture in July 2021, revealing that her upcoming brand was the reason behind her departure from previous beauty deals with renowned names like L’Oréal Paris and Dolce and Gabbana.
In an interview with Vogue for their March 2022 issue, Johansson explained her motivation for creating her brand, stating, “I wanted to create and represent a brand that was true to me.”
Teasing fans with the launch, Johansson and her business partner, Kate Foster, unveiled The Outset’s Instagram page and website, sparking excitement among followers, including Johansson’s husband, Colin Jost.
As the brand emphasizes a “return to the essential” and a “less is more” philosophy, fans eagerly await its arrival.
The brand’s focus on simplicity and uncomplicated routines has garnered praise and anticipation from Johansson’s dedicated fanbase.
Collaborating with The Najafi Companies, a private investment firm, Johansson’s brand has received total funding, following in the footsteps of successful celebrity beauty ventures like Tracee Ellis Ross’ Pattern Beauty and Moon Oral Care.
And Johansson isn’t alone in the celebrity beauty realm. With recent launches from stars like Ariana Grande, Machine Gun Kelly, and Peyton List, the industry is excited. Hailey Baldwin also joins the lineup, teasing the release of her brand, Rhode, in 2022.
With The Outset promising effortless beauty, Johansson’s foray into skincare is undoubtedly one to watch out for in the ever-expanding world of celebrity beauty brands.
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