Scarlett Johansson is set to launch her new skincare line, The Outset, which she describes as “clean and effective.”
The brand will officially debut on March 1, bringing a fresh approach to skincare focused on simplicity and inclusivity.
Announced via a dedicated Instagram page and website, the launch features black-and-white campaign photos of Johansson alongside various models.
Johansson co-founded The Outset with Brooklyn-based entrepreneur Kate Foster. This new brand joins recent celebrity-led skincare lines, like Jennifer Aniston’s Lolavie and Ariana Grande’s r.e.m. beauty.
Posts on The Outset’s Instagram highlight its mission to simplify skincare, aiming to be “the start of you” focusing on “clean and effective” products.
The campaign message emphasizes a “return to the essential” and an uncomplicated approach to beauty.
In a brief video posted on the brand’s page, Johansson expressed that The Outset will be “truly universal and accessible,” designed for everyone.
In her Instagram post, Co-founder Foster shared her experience meeting Johansson two years ago through industry connections, describing Johansson’s vision as “a reliable, everyday skin system that was clean, elevated, and as effortless as slipping on your favorite white tee.”
The brand was developed during the COVID-19 pandemic, with both founders determined to maintain “heart and intention” throughout the process.
Foster and Johansson envision The Outset as a skincare line that promotes a democratic view of beauty, one that transcends gender and generation.
Though specific products remain under wraps, one Instagram post confirmed that a “range” of items will be available at launch.
Speaking to Vogue, Johansson reflected on her experiences as a beauty brand ambassador, noting how those roles often felt like playing a character.
She explained that she wanted The Outset to represent her values, stating, “I wanted to create and represent a brand that was true to me.”
One of the first promotional images, a close-up of Johansson in an artistic black-and-white shot, even received a humorous comment from her husband, comedian and SNL star Colin Jost.
Jost joked, “Is this the best way to contact you? I’m starting a similar brand called ‘Part of a Face’ and would love to use this photo. Thanks.”
The couple, who married in October 2020 after three years of dating, welcomed their first child, a son, in August of last year.
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