Scarlett Johansson has adorned herself with priceless jewels from some of the world’s most esteemed jewelry houses. Still, one piece that holds particular meaning for her is the new David Yurman Rubber Cable Bracelet. Priced at $20, 100% of its net profits will benefit The Lower Eastside Girls Club (LESGC).
This release coincides with the new David Yurman spring campaign, titled “Nature’s Artistry,” featuring the Oscar-nominated actress and Shawn Mendes. The campaign showcases a series of portraits and short film vignettes that illustrate nature as a source of inspiration for David Yurman.
This marks Johansson’s second year partnering with the jewelry house; she was announced as a David Yurman ambassador last spring.
Starting April 13, 20% of sales from a curated assortment of David Yurman designs selected by Johansson will benefit the LESGC, which provides free programming in art, STEM, digital media, leadership, entrepreneurship, and wellness for young women of color in New York City.
Last year’s partnership raised over $300,000 for the nonprofit. Johansson discusses her new David Yurman campaign, the jewelry pieces she’ll pass down to her daughter, and her personal jewelry style.
Why did you want to continue working with David Yurman?
“I have had such a great experience with Evan [Yurman] and his parents. It sounds unbelievable because it’s a huge global brand, but it just feels like an intimate family project. The Yurman family is so warm and welcoming. They’re creative and have an amazing familial energy. It’s just a total pleasure working with them.
I love making our campaigns together because it feels like an opportunity for all of us to be creative together. It’s so nice to see the images around the city and all these iconic locations—it’s surreal. They’re gorgeous.”
What was your favorite part of shooting the new campaign?
“Probably just being in that location. I have such a wonderful relationship and memories with the east end of Long Island, and I know it’s meaningful also for Evan and his parents to be in that beautiful setting. It was work, but it didn’t feel like it.
There was an ease about shooting the campaign, which is unusual when you’re working with a big client. In the past, I’ve worked with big fashion houses, and sometimes you feel pressure from the client as if you don’t know if you’re capturing their vision for what they have.
It can be stressful, but hanging out with friends and making beautiful pictures and videos feels like hanging out with friends. It’s been a good feeling because we’re enjoying ourselves. It was a perfect day; the weather was beautiful. I think the campaign has an effortless chic feeling as their jewelry does.”
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